Gizmo maker Apple simply launched its official Instagram account, @apple. However this isn’t your common company account as the corporate doesn’t wish to showcase its personal product advert nauseam. As a substitute, Apple goes to share photographs shot with an iPhone.
In some ways, this Instagram account feels just like the pure extension of the “Shot on iPhone” billboard advert marketing campaign. With out exhibiting the iPhone, Apple is selling the iPhone digital camera as the right software if you wish to up your recreation on Instagram.
Yearly, there are greater than a trillion photographs taken on varied iPhones. Chances are high that there are individuals in each nook of the world at present utilizing an iPhone to shoot a novel picture or video. So Apple desires to leverage that and showcase the creativity and variety of iPhone customers.
Based mostly on the primary posts, curators working for @apple discover some photographs captured with an iPhone, ask the creator if they’ll share them and repost them on the corporate’s account. Apple isn’t taking any picture itself.
There are just a few fascinating issues with the account. First, Apple depends closely on the lately launched gallery format to showcase 5 creators at a time. You will discover them on Instagram by studying the captions.
Second, the corporate is utilizing movies to share just a few photographs at a time, add sound results and interview the creators — these sound bites remind me of People of New York. Apple can also be sharing Instagram tales with the identical format.
Third, Apple makes use of the #ShotoniPhone hashtag within the account description and beneath every submit. It’s clear that the corporate desires to encourage individuals to make use of the hashtag in order that it turns into a popular culture image. Many standard Instagram accounts use this technique to resurface standard posts as properly, resembling @ihavethisthingwithfloors.
This isn’t Apple’s first Instagram account — @applemusic at present has 2.2 million followers. I’ve additionally seen Apple advertisements for Apple Music and the Apple Watch on Instagram. Nevertheless it’s fascinating to see Apple creating an “Instagram-native” account.