Persevering with with our sequence about impactful organizations utilizing Google for Nonprofits instruments, this week we’re highlighting how Fundación Todo Mejora makes use of know-how to unfold its message and creates a protected area for these youngsters to seek out refuge in occasions of want.
Exhibiting up when trying to find assist—Google Advert Grants
By implementing a strategic marketing campaign utilizing Google Advert Grants, the nonprofit focused Google searches widespread to suicidal ideas equivalent to “I need to commit suicide”, “Who ought to I name if I need to kill myself?”, or “Assist me, I need to die”. When a neighborhood particular person searches this on Google, Fundación Todo Mejora’s adverts present as much as intervene with supportive messages, and supply hyperlinks to assets to seek out assist. One 19-year-old woman who discovered assist from these adverts stated, “Amidst my melancholy, I Googled the way to commit suicide. Your basis, ’Todo Mejora,’ popped up in my search outcomes. It made me smile and jogged my memory the explanation to go on.”
These adverts have allowed Fundación Todo Mejora to avoid wasting lives and navigate folks to their web site the place they’ll discover assets and assist. Because of this, web site site visitors elevated by 20% in a single 12 months alone, which implies the group discovered a strategy to attain extra folks in want. This improve additionally prompted Fundación Todo Mejora to broaden their suicide hotline assist to 30 hours/week up from 7 hours/week.
Spreading the phrase—YouTube
To additional improve visibility, Fundación Todo Mejora created a YouTube channel the place adolescents share their private tales, which have helped create a neighborhood of assist, coupled with the call-to-action overlays inspiring others to observe go well with, take initiative, and ship donations. Of their hottest video, with over 62,000 views, Demi Lovato speaks out in opposition to homophobic and transgender bullying and encourages victims to achieve out for assist.
Storage & syncing—G Suite
Fundación Todo Mejora now makes use of G Suite solely for all its day-to-day operations, counting on Gmail, Google Drive, and Google Calendar to work productively. The limitless consumer accounts and 30GB of storage per consumer has saved them money and time that after went in direction of paying for different storage merchandise. Now, they’ll save vital knowledge in a shared and collaborative area which has helped them streamline their processes, protect historic paperwork, and enhance communication.
With extra time, funding, and organizational processes, Fundación Todo Mejora can concentrate on increasing their assist for youth in want and the LGBT neighborhood. Learn extra about their story on our Neighborhood Tales web page on our Google for Nonprofits website.
To see in case your nonprofit is eligible to take part, evaluate the Google for Nonprofits eligibility pointers. Google for Nonprofits presents organizations like yours free entry to Google instruments like Gmail, Google Calendar, Google Drive, Google Advert Grants, YouTube for Nonprofits and extra. These instruments may help you attain new donors and volunteers, work extra effectively, and inform your nonprofit’s story. Study extra and enroll right here.
Footnote: Statements are supplied by Nonprofits that obtained merchandise as a part of the Google for Nonprofits program, which presents merchandise at no cost to certified nonprofits.
1 OECD (2016). Low Performing College students: Why They Fall Behind and How To Assist Them Succeed. PISA. OECD Publishing. Paris
2.Ministerio de Salud de Chile (2013). Situación Precise del Suicidio Adolescente en Chile, con perspectiva de Género [Current Situation of Adolescent Suicide in Chile, with a gender perspective]. Programa Nacional de Salud Integral de Adolescentes y Jóvenes. Chile.