The excellent news: Odell Beckham Jr. is on monitor to set profession highs in receptions and receiving yards this season. The dangerous information: New York is 1-Four after its gut-wrenching loss in Carolina, and the freshly paid WR continues to be being a ache within the rear to crew proprietor John Mara, normal supervisor Dave Gettleman and coach Pat Shurmur.
The Giants fed the monster, and he has solely grown bigger and extra unmanageable.
After I discuss with NFL rookies for my agent group, I all the time inform them the expectation from a crew president or GM is for a participant to behave professionally on and off the sphere. I inform them of Tony Dungy’s quote: “By no means put your self or your crew in a foul gentle.”
If I stated that to Beckham, it will go in a single ear and out the opposite. It appears irrespective of how usually he is lectured on the expectations — of fine efficiency mixed with good conduct — that include such an enormous monetary dedication from the crew, it isn’t making an impression.
That is as a result of the WR thinks he is larger than the Giants within the final crew sport.
As if Shurmur did not have sufficient to fret about whereas attempting to get his crew on monitor, after the Panthers loss, the obviously-irritated coach needed to tackle Beckham’s insensitive and demanding feedback in regards to the Giants’ vitality stage and offensive technique, plus quarterback Eli Manning’s limitations.
In an ESPN interview, Beckham spoke of different prime receivers getting 20 targets, and that, “If they do not, they are saying one thing.” His feedback on eager to win had been acknowledged with little ardour in comparison with these on his need to get the ball thrown his far more usually and on deep routes.
Shumur shouldn’t have been shocked by Beckham’s actions. And Mara and Gettleman could be growing early purchaser’s regret after making OBJ the NFL’s highest-paid receiver in August. I can say from expertise that their expectation after giving Beckham the extension was that he wouldn’t throw his coaches and quarterback beneath the bus.
Beckham added gas to the hearth along with his delusional, post-game interview in Carolina. It was ludicrous and self-righteous for him to inform media he thinks his inflammatory feedback had a constructive impact on the crew.
“I do not remorse something that I stated,” Beckham claimed. “If it took that for us to come back collectively as a crew like we did Sunday, I can take that each single time.”
I doubt Beckham’s bosses really feel the identical method.
Beckham’s new contract has solely strengthened his perception that he is untouchable. (Which is principally the case for at the very least the subsequent three years earlier than the Giants have a possible window to commerce him in 2021, when the useless cash hit can be all the way down to $eight million.) He clearly thinks he has carte blanche to say and do no matter he desires, so long as it will get him extra consideration and endorsements however does not get him suspended.
And, given his internet price, even a suspension with some lack of wage in all probability wouldn’t hassle Beckham a lot; he’d simply head to South Seaside or LA. He stated he likes to “see the solar,” which was one other slap at New York.
I used to be on report in recommending the Giants commerce Beckham earlier than April’s draft; after the Paris pictures, the boat journey the week earlier than a playoff recreation, his repeated on-field confrontations and his overwhelming need to be a star greater than a terrific participant. That is why Beckham did this controversial interview — to feed his ego and scratch his movie star itch by having Lil Wayne parked subsequent to him. He did not care if it upset his crew proprietor, GM, coach and QB.
I labored with some egocentric gamers throughout my administration years, however they at the very least tried to offer the looks of being crew gamers. I’d by no means signal a participant to a giant contract who I believed was not dedicated.
Beckham and his agent performed it good by collaborating within the Giants’ offseason program and reporting to coaching camp on time. He stayed out of the tabloids throughout the interval through which critical negotiations had been going down.
Then he cashed in, and, as feared, he reverted to selfishness.
The Giants’ solely recourse could be to inform Beckham they’re going to droop him the subsequent time he spouts off like this. They’d lose one among their finest gamers, but when they’re headed to a shedding season, anyway, they may recoup a few of his wage within the suspension. Which may get Beckham’s consideration for a couple of weeks, however it will solely be a matter of time earlier than he stated or did one thing else to land within the crew’s crosshairs.
Workforce execs hope a participant like Beckham can mature and mix his expertise with professionalism on and off the sphere. However some guys don’t get it till it is too late, and Beckham belongs in that class.
He does not perceive or care in regards to the management a crew expects from a participant who’s signed to an enormous contract.
Jeff Diamond is a former president of the Titans and former vp/normal supervisor of the Vikings. He was chosen NFL Government of the Yr in 1998. Diamond is at present a enterprise and sports activities marketing consultant who additionally does broadcast and on-line media work. He makes talking appearances to company/civic teams and faculty lessons on Negotiation and Sports activities Enterprise/Sports activities Administration. He’s the previous chairman and CEO of The Ingram Group. Observe Jeff on Twitter: @jeffdiamondNFL.