Life after Dippy the Dinosaur: Museum’s marketing campaign to avoid wasting the final blue whales


WHEN IT was introduced in 2015 that Dippy the Diplodocus, the dinosaur skeleton that had greeted guests to London’s Pure Historical past Museum since 1979, was to be eliminated there was an uproar amongst gallery-goers who had been welcomed by Dippy to the museum’s magnificent Hintze Corridor for 38 years.