The House of Mario lifted the lid on the new handheld in a major reveal that was dropped without warning on Wednesday.
The Nintendo Switch Lite is a cheaper Switch console that’s smaller and lighter than its bigger sibling and only for handheld play.
This cheaper price does come with some compromises, with non-removable Joy-Cons and no HD rumble or motion controls.
But there’s one very good reason why the Nintendo Switch Lite could turn out to be one of the most important announcements of this generation.
While the Switch has been a huge seller since launch, Ninty recently had to downgrade sales forecasts for the second financial year it was on sale.
But analysts are predicting the Switch Lite could give the Switch a big sales boost.
In Japan, where handheld gaming and the Switch is hugely popular, Nintendo shares rose by more than four per cent following the Switch Lite reveal.
Jefferies analyst Atul Goyal said: “A lower-priced version should stimulate demand”.
Goyal added: “This lower-priced version should add fuel to fire as this price-point directly targets” 3DS owners looking to upgrade.”
Nintendo’s two biggest selling consoles ever – the DS and Game Boy – are handhelds.
The DS is the second biggest selling console ever, with 154.02million units sold.
This is not far behind the best selling console ever, the PS2, which sold 159million units.
While the third best selling console ever is another Nintendo handheld, the Game Boy.
The Switch Lite may be able to help the Switch reach those lofty sales figures, and could be very popular in Japan where handheld gaming is huge.
Speaking to Fortune, NPD Group analyst Mat Piscatella said: “The $199 price point for Switch Lite immediately gives it tremendous appeal, particularly during the holiday gifting season.”
While Michael Pachter said: “I expect to see Nintendo sell more hardware on a combined basis after the Lite launches”.
And Piscatella added the Switch Lite would appeal to “a large and relatively untapped audience of younger players”.
The analyst added: “This is absolutely a great move for Nintendo”.
Nintendo had previously targeted 100million units sold during the course of the Nintendo Switch lifetime.
It remains to be seen if the Switch does reach this, or even pass this milestone, and whether it may even overtake the PS4 by the time this generation is finished.
But whatever happens at the end, the Switch Lite looks set to play a big role in helping Ninty reach their sales goals.
• Stay tuned to Express.co.uk for more Nintendo Switch news