Xiaomi’s good run has continued after a analysis agency discovered that the Chinese language agency has ranked prime for gross sales of wearable units worldwide for the primary. Gross sales of Fitbit units, in the meantime, plunged by 40 %
Coming off the again of Xiaomi’s reentry into the world’s prime 5 smartphone sellers, a brand new Technique Analytics report discovered that it leapfrogged Apple and Fitbit to change into the highest vendor of wearables in Q2 2017 with three.7 million models shipped. Fitbit logged three.four million shipments throughout the quarter with Apple coming in at 2.eight million — the U.S. agency truly posted larger gross sales development than Xiaomi. The remainder of the sector have been liable for an additional 11.7 million models, or 54 % of all wearables shipped throughout the quarter.
Xiaomi and Apple each grew their marketshare year-on-year (from 15 % to 17 %, and 9 % to 13 %, respectively), however Fibit’s share cratered from 29 % to 16 %.
Each Xiaomi and Apple take very completely different approaches to wearables. Xiaomi has a variety of merchandise which might be priced competitively and have heart-rate displays and alerts — the Mi Band is priced as little as $14.99 within the U.S. — whereas the Apple Watch, at upwards of $269, is a extra premium method that’s filled with a fuller set of options. Whereas they each stand for one thing at completely different ends of the market, Fitbit’s place is much less sure.
“Fitbit is liable to being trapped in a pincer motion between the low-end health bands bought by Xiaomi and the fitness-led, high-end smartwatches bought by Apple,” Technique Analytics’ Neil Mawston mentioned in an announcement.
As for the opposite two, Technique Analytics mentioned experiences that the following Apple Watch might embody prolonged well being monitoring capabilities may assist Apple reclaim the highest spot. However for now its lack of well being band choices is what the agency believes is holding Xiaomi forward, the agency concluded.
Xiaomi has had a resurgent 2017 to this point, bouncing again from two disappointing years by which it struggled to keep up once-explosive development and missed gross sales targets. A push into offline retail in China and progress in India, the place the corporate cracked $1 billion in income final yr, have contributed to a extra optimistic outlook this yr, with CEO Lei Jun claiming it has reached “a serious inflection level in its development.”
The corporate mentioned its telephone gross sales have been up 70 % quarter-on-quarter in Q2 with 23 million bought in Q2. Now it’s pushing on with its offline retail technique and furthering its world enlargement plan due to a $1 billion mortgage that was secured final month.