By the top of the primary spherical, March Insanity protection throughout CBS, TBS, TNT, truTV and March Insanity Reside has averaged eight.2 million viewers, up four % over the 7.9 million common throughout the similar interval final yr.
MARCH MADNESS 2018: NCAA Event scores, schedule
March Insanity Reside drew 9.four million hours of dwell consumption, up 6 % from the identical interval in 2017. Rhode Island’s 83-78 first-round, additional time win over Oklahoma set a file for many concurrent streams for an total recreation window.
March Insanity Reside streams proving to be an actual shot within the arm for Turner and CBS NCAA Tourney viewers figures. By Saturday, TBS+CBS+TNT+truTV+MML = common of eight.7 million viewers. +2% from final yr. With out streaming, TV-only viewership down round three% throughout four TV nets
— Austin Karp (@AustinKarp) March 19, 2018
In the meantime, official March Insanity accounts throughout Twitter and Fb have generated greater than 77 million impressions. That is up 16 % in comparison with final yr. Video views throughout Fb, Twitter and Instagram are up 68 % vs. final yr.
Earlier than the match started, CBS Sports activities boss Sean McManus predicted the federal probe wouldn’t damage rankings.
The identical goes for Ernie Johnson, host of TNT’s top-rated “Contained in the NBA,” who mentioned final week that viewers see the annual celebration of school basketball as a welcome escape.
“Folks need to watch video games,” he mentioned. “They need to be taken away from the urgent issues, whether or not that is information or the FBI Investigation. I believe followers simply need to lose themselves in video games and watch these. Typically they get bored with the crossover on sports activities exhibits, speaking about politics, or speaking about social points.
“I’ve had folks say, ‘I want you guys would simply persist with the video games.’ So I believe it is in all probability a trigger for some concern. However I believe, in all probability, followers would quite not know if there are points occurring. No, I do not assume they’ll say, ‘Oh, no, I heard the FBI is investigating, I am not going to observe the match!’ Baloney. They will watch the match.”
Dana Jacobson, the ex-ESPNer-turned-CBS-Information-correspondent, agreed.
“As a fan, I do not assume [the FBI investigation] impacts viewership. I believe followers need to watch school basketball. It is that escape: that is the time of yr when all people loves school basketball, whether or not it is for a bracket or a great recreation,” she mentioned.